/* ============================================================
   APLOMO — sistema de marca
   ni pánico, ni euforia — método
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Bricolage+Grotesque:opsz,wght@12..96,400;12..96,500;12..96,600;12..96,700;12..96,800&family=Hanken+Grotesk:ital,wght@0,400;0,500;0,600;0,700;1,400&display=swap');

:root {
  /* --- Navy (ancla) --- */
  --navy-900: #14222C;
  --navy-800: #1A2E3A;
  --navy-700: #243D4B;
  --navy-600: #335160;
  --navy-500: #436576;

  /* --- Crema / papel (luz) --- */
  --cream:    #F3EFE6;
  --cream-2:  #E9E3D6;
  --paper:    #FBF9F3;

  /* --- Salvia (acento primario) --- */
  --sage-700: #557368;
  --sage-600: #6C9183;
  --sage:     #84A99B;
  --sage-300: #A9C6BB;
  --sage-100: #D2E0D9;

  /* --- Coral terracota (acento humano, medido) --- */
  --coral-700:#A8513A;
  --coral:    #C5694E;
  --coral-300:#DD9079;

  /* --- Tinta / texto --- */
  --ink:      #16242E;
  --ink-soft: #45555E;
  --ink-mute: #6E7C83;
  --mist:     #B4C2C7;   /* texto secundario sobre navy */
  --mist-soft:#7E9098;

  /* --- Tipografía --- */
  --display: 'Bricolage Grotesque', sans-serif;
  --body:    'Hanken Grotesk', sans-serif;

  /* --- Layout --- */
  --maxw: 1240px;
  --gutter: clamp(20px, 5vw, 72px);
}

/* ---------- reset ---------- */
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--body);
  background: var(--cream);
  color: var(--ink);
  line-height: 1.55;
  font-size: 18px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
::selection { background: var(--sage-300); color: var(--navy-900); }

/* ---------- type primitives ---------- */
.display {
  font-family: var(--display);
  font-weight: 600;
  line-height: 0.98;
  letter-spacing: -0.022em;
  text-wrap: balance;
}
.eyebrow {
  font-family: var(--body);
  font-weight: 600;
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}
.lead { font-size: clamp(1.15rem, 1.6vw, 1.4rem); line-height: 1.5; }
em.it { font-style: italic; }

/* ---------- layout helpers ---------- */
.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
section { position: relative; }
.section-pad { padding-block: clamp(80px, 11vw, 168px); }

.label-row {
  display: flex; align-items: center; gap: 14px;
  margin-bottom: 30px;
}
.label-row .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--coral); flex: none; }
.label-row .num { font-variant-numeric: tabular-nums; opacity: 0.5; }

/* ============================================================
   WORDMARK + SÍMBOLO
   ============================================================ */
.lockup { display: inline-flex; align-items: center; gap: 12px; }
.lockup .mark { width: 26px; height: auto; flex: none; }
.wordmark {
  font-family: var(--display);
  font-weight: 600;
  letter-spacing: -0.03em;
  font-size: 1.45rem;
  line-height: 1;
}
.wordmark .descriptor {
  display: block;
  font-family: var(--body);
  font-weight: 500;
  font-size: 0.6rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  opacity: 0.62;
  margin-top: 3px;
}

/* --- wordmark with the plumb-l (option 3) --- */
.wm {
  font-family: var(--display);
  font-weight: 600;
  letter-spacing: -0.035em;
  line-height: 1;
  white-space: nowrap;
  display: inline-flex;
  align-items: baseline;
}
.wm .pl {
  height: 1.15em;
  width: auto;
  align-self: baseline;
  vertical-align: baseline;
  margin: 0 -0.01em;
  transform: translateY(0.20em);   /* seat the bob into the descender line */
  flex: none;
}
/* the descriptor under the wordmark */
.wm-stack { display: inline-flex; flex-direction: column; }
.wm-stack .descriptor {
  font-family: var(--body);
  font-weight: 500;
  font-size: 0.32em;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  opacity: 0.62;
  margin-top: 0.55em;
  margin-left: 0.04em;
}

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--cream) 82%, transparent);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid color-mix(in srgb, var(--navy-900) 9%, transparent);
}
.nav-inner { display: flex; align-items: center; justify-content: space-between; height: 72px; }
.nav-links { display: flex; align-items: center; gap: 34px; }
.nav-links a { font-size: 0.92rem; font-weight: 500; color: var(--ink-soft); transition: color 0.2s; }
.nav-links a:hover { color: var(--ink); }

.btn {
  display: inline-flex; align-items: center; gap: 9px;
  font-family: var(--body); font-weight: 600; font-size: 0.95rem;
  padding: 12px 22px; border-radius: 999px;
  border: 1px solid transparent; cursor: pointer;
  transition: transform 0.18s ease, background 0.2s, box-shadow 0.2s, color 0.2s;
}
.btn-coral { background: var(--coral); color: #fff; }
.btn-coral:hover { background: var(--coral-700); transform: translateY(-1px); box-shadow: 0 8px 22px -8px color-mix(in srgb, var(--coral) 70%, transparent); }
.btn-ghost { border-color: color-mix(in srgb, var(--navy-900) 22%, transparent); color: var(--ink); }
.btn-ghost:hover { border-color: var(--navy-900); transform: translateY(-1px); }
.btn-ghost-light { border-color: color-mix(in srgb, #fff 30%, transparent); color: var(--cream); }
.btn-ghost-light:hover { border-color: var(--sage-300); color: #fff; }
.btn .arrow { transition: transform 0.2s; }
.btn:hover .arrow { transform: translateX(3px); }

/* ============================================================
   HERO
   ============================================================ */
.hero { background: var(--navy-800); color: var(--cream); overflow: hidden; }
.hero-grid {
  display: grid; grid-template-columns: 1.35fr 0.65fr; gap: clamp(32px, 5vw, 80px);
  align-items: center; min-height: min(86vh, 860px);
  padding-block: clamp(56px, 8vw, 120px);
}
.hero .eyebrow { color: var(--sage-300); margin-bottom: 28px; display: flex; align-items: center; gap: 12px; }
.hero .eyebrow .tick { width: 22px; height: 1px; background: var(--sage); }
.hero h1 {
  font-size: clamp(2.7rem, 7.2vw, 6rem);
  color: var(--cream);
}
.hero h1 .soft { color: var(--mist); }
.hero h1 .accent { color: var(--sage-300); }
.hero-sub { color: var(--mist); max-width: 36ch; margin-top: 30px; }
.hero-sub strong { color: var(--cream); font-weight: 600; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 40px; }

/* plumb visual column */
.plumb-stage {
  position: relative; height: 100%; min-height: 420px;
  display: flex; justify-content: center;
}
.plumb-rule { /* faint vertical reference */
  position: absolute; top: 0; bottom: 56px; left: 50%; width: 1px;
  background: linear-gradient(var(--navy-600), color-mix(in srgb, var(--sage) 40%, transparent));
  opacity: 0.5;
}
.plumb-ground { /* the horizon / surface it reads against */
  position: absolute; bottom: 52px; left: -10%; right: -10%; height: 1px;
  background: linear-gradient(90deg, transparent, var(--navy-600) 30%, var(--navy-600) 70%, transparent);
}
.plumb-svg { position: relative; width: clamp(120px, 16vw, 200px); height: auto; overflow: visible; }
.plumb-pivot { transform-origin: 50% 4%; }
.swing { animation: settle 4.6s cubic-bezier(.22,.61,.36,1) 0.4s both; }
@keyframes settle {
  0%   { transform: rotate(15deg); }
  18%  { transform: rotate(-11deg); }
  36%  { transform: rotate(7deg); }
  54%  { transform: rotate(-4deg); }
  72%  { transform: rotate(2deg); }
  88%  { transform: rotate(-0.8deg); }
  100% { transform: rotate(0deg); }
}
@media (prefers-reduced-motion: reduce) { .swing { animation: none; } }

/* ============================================================
   GENERIC SECTIONS
   ============================================================ */
.on-cream { background: var(--cream); color: var(--ink); }
.on-paper { background: var(--paper); color: var(--ink); }
.on-navy  { background: var(--navy-800); color: var(--cream); }
.on-navy-deep { background: var(--navy-900); color: var(--cream); }
.on-navy .eyebrow, .on-navy-deep .eyebrow { color: var(--sage-300); }
.on-cream .eyebrow, .on-paper .eyebrow { color: var(--sage-700); }

.big-statement {
  font-family: var(--display); font-weight: 600;
  font-size: clamp(2rem, 5.2vw, 4rem); line-height: 1.02;
  letter-spacing: -0.02em; text-wrap: balance;
  max-width: 18ch;
}
.two-col {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 96px);
  align-items: start;
}
.body-stack > * + * { margin-top: 1.3em; }
.on-navy .body-stack, .on-navy-deep .body-stack { color: var(--mist); }
.body-stack strong { color: inherit; font-weight: 700; }
.on-navy .body-stack strong, .on-navy-deep .body-stack strong { color: var(--cream); }

/* pull quote */
.pull {
  border-left: 2px solid var(--coral);
  padding-left: clamp(20px, 3vw, 40px);
  font-family: var(--display); font-weight: 500;
  font-size: clamp(1.5rem, 3vw, 2.3rem); line-height: 1.16;
  letter-spacing: -0.015em; text-wrap: pretty;
}
.pull em { color: var(--sage); font-style: normal; }
.on-navy .pull em, .on-navy-deep .pull em { color: var(--sage-300); }

/* ============================================================
   FIGURES (problema)
   ============================================================ */
.figures { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 64px; }
.fig {
  padding: 36px 32px 36px 0;
  border-top: 1px solid color-mix(in srgb, var(--cream) 22%, transparent);
}
.fig + .fig { padding-left: 32px; border-left: 1px solid color-mix(in srgb, var(--cream) 16%, transparent); }
.fig .n {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(2.6rem, 5vw, 3.8rem); line-height: 1;
  letter-spacing: -0.03em; color: var(--sage-300);
}
.fig .n .u { font-size: 0.5em; color: var(--mist); margin-left: 2px; }
.fig p { color: var(--mist); margin-top: 16px; font-size: 1rem; max-width: 24ch; }

/* ============================================================
   LA CANCHA (tres cubetas)
   ============================================================ */
.court { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 56px; }
.bucket {
  background: var(--paper); border: 1px solid var(--cream-2);
  border-radius: 16px; padding: 32px 28px; position: relative;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.bucket.muted { opacity: 0.74; }
.bucket .tag {
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-mute);
}
.bucket h3 { font-family: var(--display); font-weight: 600; font-size: 1.5rem; line-height: 1.05; margin: 14px 0 12px; letter-spacing: -0.01em; }
.bucket p { color: var(--ink-soft); font-size: 1rem; }
.bucket.ours {
  background: var(--navy-800); color: var(--cream); border-color: var(--navy-700);
  box-shadow: 0 26px 60px -30px rgba(20,34,44,0.5);
}
.bucket.ours .tag { color: var(--sage-300); }
.bucket.ours p { color: var(--mist); }
.bucket.ours .pin {
  position: absolute; top: 26px; right: 26px; width: 30px; height: auto;
}
.bucket:hover { transform: translateY(-4px); }

/* ============================================================
   LATAM
   ============================================================ */
.latam-quote { font-family: var(--display); font-weight: 600; font-size: clamp(2rem, 5vw, 3.6rem); line-height: 1.04; letter-spacing: -0.02em; text-wrap: balance; }
.latam-quote .hl { color: var(--coral-300); }

/* ============================================================
   AUDIENCIA
   ============================================================ */
.aud-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--cream-2); border: 1px solid var(--cream-2); border-radius: 16px; overflow: hidden; margin-top: 48px; }
.aud-item { background: var(--paper); padding: 30px 30px; }
.aud-item .ai-h { font-family: var(--display); font-weight: 600; font-size: 1.2rem; margin-bottom: 8px; }
.aud-item p { color: var(--ink-soft); font-size: 1rem; }
.aud-not { margin-top: 28px; color: var(--ink-mute); font-size: 1rem; }
.aud-not strong { color: var(--ink); }

/* ============================================================
   PROMESA
   ============================================================ */
.promise { text-align: center; }
.promise .mark-lg { width: 46px; margin: 0 auto 36px; }
.promise blockquote {
  font-family: var(--display); font-weight: 500;
  font-size: clamp(1.8rem, 4.4vw, 3.4rem); line-height: 1.12;
  letter-spacing: -0.018em; text-wrap: balance;
  max-width: 20ch; margin: 0 auto;
}
.promise blockquote em { color: var(--sage-300); font-style: normal; }
.promise blockquote .coral { color: var(--coral-300); }

/* ============================================================
   SISTEMA DE MARCA
   ============================================================ */
.sys-head { display: flex; align-items: baseline; justify-content: space-between; flex-wrap: wrap; gap: 16px; margin-bottom: 56px; }
.sys-block { margin-top: 72px; }
.sys-block > .sys-title { font-family: var(--display); font-weight: 600; font-size: 1.05rem; letter-spacing: 0.01em; margin-bottom: 24px; display: flex; align-items: center; gap: 12px; }
.sys-title .idx { font-size: 0.78rem; color: var(--ink-mute); font-family: var(--body); font-weight: 600; letter-spacing: 0.1em; }

/* palette */
.swatches { display: grid; grid-template-columns: repeat(6, 1fr); gap: 14px; }
.swatch { border-radius: 12px; overflow: hidden; border: 1px solid var(--cream-2); background: var(--paper); }
.swatch .chip { height: 92px; }
.swatch .meta { padding: 12px 14px; }
.swatch .meta .nm { font-weight: 600; font-size: 0.9rem; }
.swatch .meta .hex { font-size: 0.78rem; color: var(--ink-mute); font-variant-numeric: tabular-nums; text-transform: uppercase; letter-spacing: 0.04em; margin-top: 2px; }

/* lockup variants */
.lockups { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.lk { border-radius: 16px; border: 1px solid var(--cream-2); display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 16px; min-height: 200px; padding: 28px; }
.lk.dark { background: var(--navy-800); color: var(--cream); border-color: var(--navy-700); }
.lk.sage { background: var(--sage); color: var(--navy-900); border: none; }
.lk .cap { position: absolute; }
.lk-wrap { position: relative; }
.lk .lk-cap { font-size: 0.74rem; color: var(--ink-mute); letter-spacing: 0.1em; text-transform: uppercase; text-align: center; margin-top: 12px; }

/* type scale */
.type-rows { border-top: 1px solid var(--cream-2); }
.type-row { display: grid; grid-template-columns: 180px 1fr; gap: 24px; align-items: baseline; padding: 22px 0; border-bottom: 1px solid var(--cream-2); }
.type-row .tr-meta { font-size: 0.82rem; color: var(--ink-mute); line-height: 1.5; }
.type-row .tr-meta b { color: var(--ink); display: block; font-size: 0.92rem; }
.type-row .tr-sample { font-family: var(--display); color: var(--ink); line-height: 1; letter-spacing: -0.02em; }
.type-row.body .tr-sample { font-family: var(--body); letter-spacing: 0; }

/* app icon row */
.icons-row { display: flex; flex-wrap: wrap; gap: 20px; align-items: flex-end; }
.appicon { border-radius: 22%; display: flex; align-items: center; justify-content: center; box-shadow: 0 14px 30px -16px rgba(20,34,44,0.4); }
.appicon.lg { width: 116px; height: 116px; }
.appicon.md { width: 72px; height: 72px; border-radius: 22%; }
.appicon.sm { width: 44px; height: 44px; border-radius: 24%; }
.appicon.navy { background: var(--navy-800); }
.appicon.sage { background: var(--sage); }
.appicon.cream { background: var(--cream); border: 1px solid var(--cream-2); }
.icon-cap { font-size: 0.82rem; color: var(--ink-mute); margin-top: 14px; }

/* proposal cover mockup */
.cover-stage { background: var(--cream-2); border-radius: 18px; padding: clamp(28px, 5vw, 64px); display: flex; justify-content: center; }
.cover {
  width: 100%; max-width: 460px; aspect-ratio: 1 / 1.414;
  background: var(--navy-800); color: var(--cream);
  border-radius: 6px; padding: 44px 40px; position: relative; overflow: hidden;
  box-shadow: 0 40px 80px -36px rgba(20,34,44,0.6);
  display: flex; flex-direction: column;
}
.cover .c-rule { position: absolute; top: 0; bottom: 92px; left: 50%; width: 1px; background: linear-gradient(var(--navy-600), color-mix(in srgb, var(--sage) 50%, transparent)); opacity: 0.55; }
.cover .c-top { display: flex; align-items: center; justify-content: space-between; }
.cover .c-meta { font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--mist-soft); }
.cover .c-body { margin-top: auto; }
.cover .c-eyebrow { color: var(--sage-300); font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase; margin-bottom: 18px; }
.cover .c-title { font-family: var(--display); font-weight: 600; font-size: clamp(1.6rem, 4vw, 2.4rem); line-height: 1.0; letter-spacing: -0.02em; }
.cover .c-title em { color: var(--sage-300); font-style: normal; }
.cover .c-foot { margin-top: 26px; font-size: 0.84rem; color: var(--mist); }
.cover .c-plumb { position: absolute; right: 34px; top: 40px; width: 30px; }

/* tone of voice */
.tone-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.tone-card { border-radius: 16px; padding: 30px 28px; border: 1px solid var(--cream-2); background: var(--paper); }
.tone-card.es { background: var(--navy-800); color: var(--cream); border-color: var(--navy-700); }
.tone-card h4 { font-family: var(--display); font-weight: 600; font-size: 1.05rem; margin-bottom: 18px; display: flex; align-items: center; gap: 10px; }
.tone-card.es h4 .d { width: 8px; height: 8px; border-radius: 50%; background: var(--sage); }
.tone-card.no h4 .d { width: 8px; height: 8px; border-radius: 50%; background: var(--coral); }
.tone-card ul { list-style: none; display: flex; flex-direction: column; gap: 11px; }
.tone-card li { font-size: 1rem; padding-left: 18px; position: relative; }
.tone-card.es li { color: var(--mist); }
.tone-card.no li { color: var(--ink-soft); }
.tone-card li::before { content: ''; position: absolute; left: 0; top: 0.62em; width: 6px; height: 1px; background: currentColor; opacity: 0.5; }

/* ============================================================
   FOOTER / CTA
   ============================================================ */
.foot-cta { text-align: center; }
.foot-cta h2 { font-family: var(--display); font-weight: 600; font-size: clamp(2.2rem, 6vw, 4.6rem); line-height: 1.0; letter-spacing: -0.025em; text-wrap: balance; }
.foot-cta h2 em { color: var(--sage-300); font-style: normal; }
.foot-cta .sub { color: var(--mist); margin: 24px auto 40px; max-width: 40ch; }

.footer { background: var(--navy-900); color: var(--mist); }
.footer-inner { display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 24px; padding-block: 40px; }
.footer .wordmark { color: var(--cream); }
.footer-links { display: flex; gap: 28px; font-size: 0.92rem; }
.footer-links a { color: var(--mist); transition: color 0.2s; }
.footer-links a:hover { color: var(--cream); }
.footer .fine { font-size: 0.82rem; color: var(--mist-soft); }

/* ============================================================
   reveal on scroll
   ============================================================ */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity 0.7s ease, transform 0.7s cubic-bezier(.22,.61,.36,1); }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* ============================================================
   responsive
   ============================================================ */
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; }
  .plumb-stage { order: -1; min-height: 300px; }
  .two-col { grid-template-columns: 1fr; }
  .figures { grid-template-columns: 1fr; }
  .fig + .fig { padding-left: 0; border-left: none; }
  .court { grid-template-columns: 1fr; }
  .lockups { grid-template-columns: 1fr; }
  .aud-list { grid-template-columns: 1fr; }
  .tone-grid { grid-template-columns: 1fr; }
  .swatches { grid-template-columns: repeat(3, 1fr); }
  .type-row { grid-template-columns: 1fr; gap: 8px; }
  .nav-links { display: none; }
}
@media (max-width: 520px) {
  .swatches { grid-template-columns: repeat(2, 1fr); }
}